Sartory-Billard

Armand Billard is first and foremost a designer, and what he enjoys most is bringing his clients’ creativity to life. With a deep passion for craftsmanship, he has immersed himself in the art of watch dial making, learning from skilled artisans. From meteorite dial watches to intricate guilloché patterns, he works closely with customers to craft pieces that reflect their unique vision.

Whether it’s a blued dial, a stunning aventurine dial watch, or a titanium polished case, every detail is carefully considered. At Sartory Billard, the ambassadors are not celebrities but the collectors themselves—satisfied customers who take part in co-creating their own luxury wristwatch.

Creating a Sartory Billard watch is more than just purchasing a timepiece; it is an artistic journey where collectors design their dream watch, choosing everything from lapis lazuli watch dials to polished titanium cases. Whether they seek a rare meteorite dial or a striking burgundy dial, he helps bring these bold ideas to life with the finest materials. This level of personalization has attracted watch enthusiasts, making Sartory Billard synonymous with bespoke artistry in modern watchmaking.